Magic! Just kidding. OK, maybe we throw a little magic in the mix. But we’re mainly focused on the authentic, genuine stuff like hard work, taking our time to do things right, and a love for what we do. Sure, we could get into all the details about taking up to 14 hours to bake each batch of our chips or our obsession with selecting only the best ingredients. But when all is said and done, what really matters is our dedication to make the best pita chips in the world. So, to answer the question, our chips are made one way: the right way. It’s the harder way, but it’s the better way.